Email Marketing Experts for eCommerce Brands 🏆
Email Marketing Winners #1
Handmade biscuit business Callie’s Hot Little Biscuit uses 20+ automations to boost order frequency.
On average, Callie’s customers made two purchases per year. But with the right incentives at the right time, the brand suspected people would buy more often.
To start, they set up two automations, both triggered by purchase behavior:
A customer’s second order in a year triggers an alert that they’ll get V.I.B. (Very Important Biscuiteer) status with their next order.
A customer’s third order triggers an alert that they’ll get free shipping on their next order.
After the loyalty flows launched in June 2023, they helped Callie’s Hot Little Biscuit grow revenue from flows 157.8% YoY.
Self-fueling cycle
- Good first impression:Â Increases conversion by 35%.
- Revenue Boost: Increase sales by up to 30%.
- Fast Execution: Launch campaigns 40% faster.
- Complete Management: We handle everything.
- Retention: Improve customer retention by 20%.
- Profit Growth: Increase your bottom line by up to 30%.
- Responsibility Reduction: Offload 100% of your email marketing workload.
Email Marketing Winners #2
To make sure they didn’t lose revenue, the team needed to figure out how to send smarter—not less. Here’s how they began that journey:
Sending interest-based campaigns: People interested in apparel get different emails than those interested in home goods. The brand uses purchase and browsing history to sort people into the correct segment, and they ask people to self-select on their sign-up forms.
Inviting customers to meet in person: Jenni Kayne encourages in-person shopping by strategically sending online shoppers discount codes redeemable only in stores. And if a customer near a store abandons a $5K+ cart, the local store manager gets a notification to reach out to that person.
100% ROAS, Unrestricted Gains
Email Marketing Winners #3
Wellness brand Nuun learned this firsthand when they noticed that a certain group of athletes typically bought only their endurance products.
The team began sending that group of customers strictly endurance-related content—and the results were mind-blowing: a 950% increase in website traffic from emails and an 820% increase in revenue generated from email marketing YoY.